The village Jhiri is located about 20 kms from Jammu, off the Jammu-Akhnoor highway. Every year during the Karthik Purnima (Late autumn full moon) falling during the last week of October and early November (on 10th November 2011) an annual mela is held here. Lacs of devotees throng the village to commemorate the martyrdom of Baba Jittoo, a farmer who gave up his life in protest against the oppressive demands of the zamindar about 500 years ago.
Legend has it that the zamindar demanded a major share of the wheat crop from Jit Mal a poor farmer. Since the peasant had toiled hard to cultivate the crop he did not want to yield to this unjust demand. Rather than parting with his crop, Jit Mal preferred to take the extreme step of ending his life over the heap of wheat. He has ever since been venerated as Baba Jittoo and is revered for standing up against the injustice and unfair treatment meted out to the peasantry during the feudal times.