Luv Kush Jayanti is observed on the Shravan Purnima
Luv Kush Jayanti is observed on the Shravan Purnima day in North India. In 2012, the date of Luv Kush Jayanti is August 2. Luv and Kush were the twin sons of Lord Ram and Sita and there story is mentioned in the Ramayan. Luv Kush Jayanthi is the day when Luv and Kush, is believed to have born in the Ashram of Sage Valmiki.
The birthday of Luv and Kush is celebrated mainly in North India, especially by some particular Hindu communities like the Koiri Samaj and Kushwah Samaj. Children dress as Luv and Kush and episodes from their life is enacted. Other cultural programs and satsangs are organized on the day.